Luminis Health

Title: Senior Communications Specialist Department: Marketing and Communications Reports to: Senior Director, Marketing and Communications and works closely with Human Resources Leadership Location: Luminis Health Anne Arundel Medical Center Schedule: Full-time, hybrid

Position Objective:

The Senior Communications Specialist is a member of the Luminis Health Marketing and Communications team, reporting to the Senior Director, Marketing and Communications. This position is primarily dedicated to supporting Human Resources (HR) and will develop and execute strategic internal communications that foster employee engagement, enhance workforce culture, and support organizational priorities related to recruitment, retention, workforce development, employee well-being, and HR-related initiatives.

This position requires a proactive, strategic communicator who can identify opportunities and challenges, advise senior leaders, and effectively manage communications during organizational change, crisis situations, and other high-profile events requiring rapid and coordinated response. The communications specialist will build trusted relationships, translate HQ goals into clear and compelling messages, and deliver impactful multi-channel communications that strengthen alignment with Luminis Health’s vision, values, and R.I.S.E culture (Respect, Inclusion, Service, and Excellence).

The ideal candidate will be a thoughtful storyteller, experienced change communicator, and a solutions-oriented partner who can manage multiple complex initiatives independently from planning to execution.

Essential Job Duties:

1. Serve as the primary communications lead for Human Resources, supporting strategic internal communications related to patient experience, employee experience, workplace culture, DEI, benefits, performance management, career development, organizational change, and more.
2. Proactively partner with HR and senior leaders to develop and implement integrated communication plans that support key workforce initiatives and align with the organization’s mission and strategic goals.
3. Translate HR strategies into compelling communications that resonate with diverse audiences across the system, ensuring clarity, alignment, and engagement.
4. Develop and deliver communications across a variety of channels and formats, including:
   • Key messages and talking points
   • Employee newsletters and HR announcements
   • Intranet content and web copy
   • Change management communications
   • Executive letters, memos, and presentations
   • Video scripts, email campaigns, and social media content
5. Crisis, Issues, & Emergency Communications:
   • Serve as a key communications advisor during crisis situations, emergency events, sensitive workforce matters, and issues with potential reputational impact.
   • Develop and execute timely communication strategies in partnership with executive leadership, Human Resources, Legal, and operational leaders.
   • Draft and coordinate critical communications including employee messages, leadership talking points, FAQs, media statements, and other materials needed to support rapid response and organizational alignment during evolving situations.
   • Provide strategic counsel to leaders regarding communication risks, stakeholder concerns, and messaging approaches during high-profile or sensitive situations, helping ensure communications are accurate, timely, and aligned with organizational values.
6. Ensure consistency of tone, voice, and brand messaging, upholding editorial standards and reinforcing Luminis Health’s culture and values.
7. Measure communication effectiveness through data, feedback, and analytics; apply insights to continuously improve engagement and clarity.
8. Provide strategic communications support during periods of change, such as policy updates, system transformations, restructures, and leadership transitions.
9. Participate in the on-call rotation for urgent media, social media, and crisis communications response, including rapid assessment of emerging issues and escalation to appropriate leadership.
10. Collaborate with the broader marketing and communications team, including design, web, media relations, and digital content teams, to ensure cohesive and consistent messaging across platforms.
11. Engage with internal committees and cross-functional teams to stay informed and serve as a communications advisor on workforce-related projects.
12. Manage multiple priorities simultaneously while meeting deadlines and maintaining a high standard of quality and responsiveness.
13. Perform other duties as assigned, including cross-coverage for other communications functions as needed.

Education and Experience Requirements:

• Bachelor’s degree in Public Relations, Communications, Journalism, English, or related field.
• 8+ years of experience in communications, corporate internal communications, executive communications preferred.
• Proven experience developing and executing communication strategies that align with organizational objectives.
• Experience developing communications strategies and messaging for crisis situations, sensitive organizational issues, or reputationally significant events.
• Experience supporting Human Resources communications or working in HR-related environments.
• Experience in healthcare, higher education, or other mission-driven organizations.
• Familiarity with change management principles and employee engagement best practices.

Working Conditions, Equipment, Physical Demands:

There is a reasonable expectation that employees in this position will not be exposed to blood-borne pathogens.

Physical Demands:

The physical demands and work environment that have been described are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.

The above job description is an overview of the functions and requirements for this position. This document is not intended to be an exhaustive list encompassing every duty and requirement of this position; your supervisor may assign other duties as deemed necessary.