Director, Marketing

Location: Hybrid. This role is based in our Tampa or Miami office, with three days per week on-site.

What you’re responsible for:

• Own 5W’s social media platforms in partnership with Marketing Specialist, developing and executing calendar and content strategy, while supporting executive thought leadership through social content

• Research, coordinate, plan 5W’s participation in industry events, including speaking opportunities, event sponsorships, onsite activations, pre-event promotion, collateral, setting up meetings, post-event communications, etc. with a focus on maximizing visibility and generating leads

• Support 5W-sponsored events, including planning, budgeting, vendor coordination, ordering collateral, working with design team on assets, post-event communications and reporting. Serve as the lead project manager to ensure timely execution and strong ROI

• Lead email marketing strategy and execution, including campaign development, copywriting, list management, workflow development, testing, optimizing, and performance reporting

• Develop and execute marketing-style content across the 5W brand, including newsletters, thought leadership, PoVs, short videos, and other marketing collateral

• Maintain and continuously update 5W case studies and client testimonials for market consumptions across the website, social, content, and events

• Manage the agency marketing calendar, ensuring campaigns, content, events, awards, speaking opportunities and other initiatives are communicated properly and executed on time

• Monitor competitors and industry trends to identify opportunities for 5W to differentiate itself

• Support the execution of 5W’s overall marketing strategy and annual plan, partnering closely with the SVP of Marketing and broader leadership team

• Support tracking of leads, creating reports, updating campaigns based on performance, keep a keen sense on the market through inbound leads
• Track and report on key marketing performance, including content engagement, email performance, event performance, lead generation, and other KPIs

What we’re looking for

• 6 – 8+ years of marketing experience

• Strong understanding of B2B marketing

• Excellent writer and editors with the ability to adapt messaging across audiences and channels

• Great at context switching across verticals

• Strong event marketing experience

• Strong project management skills

• Excellent judgment, attention to detail and ability to operate in a fast-paced agency environment

• Strong thinker combined with a willingness to roll up your sleeves and execute
• Highly collaborative and proactive

Why you'll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through "5W University" and development initiatives
• Student Loan Reimbursement
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations

#LI-Hybrid