Business Development Representative (BDR)

Location: Remote - Central European Time (CET) or GMT Time Zones Preferred

Department: Marketing

Reports To: BDR Manager

About the Role

As a Business Development Representative (BDR) at Finite State, you'll be on the front lines of our go-to-market efforts, identifying, engaging, and qualifying prospective customers, and turning demand generation, ABM programs, events, partner initiatives, and outbound campaigns into a qualified pipeline. You'll work hand-in-hand with Account Executives to expand into strategic accounts, map buying teams, and create meaningful sales opportunities, using AI tools, personalization strategies, intent data, and social-selling frameworks to generate high-quality discovery conversations with the right personas.

The Problem We Solve

A connected product is built mostly from software other companies wrote, and even though most of that code arrives already compiled, with no source attached, the manufacturer signs the conformity declaration and owns the liability for the software anyway. Meanwhile, customers and regulators want proof, not promises, that the product is secure and compliant, and it needs to exist before anyone asks - not get built under deadline after they do. With source-based tools unable to see the makeup inside of the previously built software received by the manufacturer, the industry faces a major dilemma. That’s the gap we exist to close. Finite State is an end-to-end product security company - across the product lifecycle, not every security category - built to close that gap: we analyze shipped binaries, source, and supplier artifacts to build a ground-truth inventory, confirm which vulnerabilities are actually reachable, and use AI-native workflows to draft and verify the threat models and requirements that address them, mapped to the regulations the product must meet.

The Specifics

• Drive outbound prospecting via email, phone, video, and social (especially LinkedIn) to engage target accounts
• Use AI-driven tools (e.g. Claude, Warmly) and data platforms (e.g. Clay) to work efficiently craft relevant, personalized, and compelling outreach
• Use intent data to prioritize accounts and align messaging with real-time buying signals
• Engage prospects through social selling: thoughtful commenting, content sharing, and value-first direct messaging
• Qualify inbound and outbound leads, understand pain points, and align needs with Finite State's value proposition
• Partner with Account Executives to build account plans, map buying teams, and execute coordinated engagement across target accounts
• Follow up on and qualify leads generated through digital campaigns, events, webinars, content syndication, and partner programs
• Support ABM initiatives by identifying buying team members and personalizing outreach within strategic accounts
• Conduct account research to build account intelligence and uncover new opportunities
• Support regional events, executive dinners, trade shows, webinars, and field marketing programs
• Collaborate cross-functionally with marketing on campaign messaging, assets, and personas
• Maintain accurate activity, opportunity, and account records in Salesforce; execute outreach using Salesloft and HubSpot
• Stay current on our ICP, vertical trends (medical device, automotive, industrial), and evolving cybersecurity regulations
• Consistently meet or exceed pipeline creation and opportunity generation goals

What We're Looking For

• 1+ years of experience in a BDR, SDR, or similar pipeline-generation / sales-adjacent role
• Must be an expert in the English language, and also fluent in one or more of the following languages: German, French, Italian
• Central European Time (CET) and GET time zones preferred.
• Familiarity with tools such as Salesforce, Salesloft, HubSpot, Warmly, LinkedIn Sales Navigator, and AI assistants
• Excellent written and verbal communication skills, with the ability to personalize messaging that breaks through the noise
• Highly organized and detail-oriented, with excellent follow-through
• Analytical mindset with a desire to test, measure, and optimize outreach
• Ability to work independently and adapt in a fast-paced startup environment
• Collaborative team player who shares ideas, feedback, and wins
• Passion for cybersecurity, startups, or emerging tech is a strong plus

Who You Are

• A self-starter who takes initiative and creates opportunities rather than waiting for direction
• Grit- the persistence to keep prospecting through rejection and stay motivated call after call, email after email
• Curious, coachable, and eager to learn, with a "learn-it-all" mindset
• Proactive, resourceful, and resilient when facing challenges
• Motivated by hitting goals and contributing to team success
• Able to adapt and work effectively in a fast paced environment
• Excited to build a long-term career in cybersecurity and enterprise go-to-market

Why Finite State

• Be part of building the leading platform for product security automationJoin a fast-moving, category-leading team that values transparency, innovation, and impact
• Work fully remote with a high degree of autonomy and ownership
• Gain exposure to enterprise sales, ABM, field marketing, and executive engagement
• Clear career path into senior BDR, Account Executive, field marketing, demand gen, or broader GTM roles
• Comprehensive benefits, including a learning stipend for professional development and equity
• Help solve some of the most pressing cybersecurity challenges facing connected device manufacturers and the people who depend on them

Success Metrics

• Meetings booked and qualified opportunities created
• Daily KPI Targets
• Pipeline generated against given target
• Target account engagement and buying-team penetration within strategic accounts
• Contribution to regional pipeline and revenue goals