Conversational shopping is challenging the traditional paradigm of performance advertising. Within the Advertiser Growth & Strategies team for Sponsored Products and Brands, we are delivering new ad products and features that help our advertisers adapt, scale, and succeed in this shifting landscape. We are looking for a Principal Product Manager – Technical to rethink our advertiser-facing processes, features, and controls, setting the foundations for accelerated growth. This is a high-autonomy, high-ambiguity role that demands deep Ad Tech expertise, hands-on experience building customer-facing Gen AI products, and the ability to influence across organizational boundaries. Key job responsibilities - Define and drive the long-term product vision for advertiser controls and campaign management as shopper behavior shifts toward conversational commerce - Rethink how advertisers create, manage, and optimize campaigns — leveraging advances in large language models and generative AI to deliver intelligent, adaptive experiences - Collaborate with ad and retail leadership to ensure advertising products enhance both the advertiser and the shopper experience, driving with backbone when trade-offs require it - Make high-judgment product decisions in complex, ambiguous environments with incomplete information - Drive consensus across engineers, scientists, designers, and senior leadership, delivering through influence with and without authority - Deeply understand our technical systems, their constraints, and downstream dependencies to identify the right trade-offs - Work backward from customer problems to define solutions that serve both advertisers and shoppers - Stay at the frontier of Gen AI and LLM capabilities, translating emerging research into practical product opportunities About the team The Advertiser Growth & Strategies team within Sponsored Products and Brands builds the tools, systems, and intelligence that help advertisers grow efficiently on Amazon. Our work spans campaign automation, bidding strategy, audience targeting, and agentic product experiences powered by generative AI. We operate at the intersection of advertising, retail, and AI; and we're hiring leaders who thrive in that complexity.