About this role

Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: the brands who sell on Faire, and the retailers who buy from them.

We're looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch, and grow their remit over time as business needs shift. This is a role for someone who makes complex products feel simple to customers, moves comfortably between strategy and execution, and brings clarity to ambiguous problems across a cross-functional team.

Positioning and messaging

• Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning.
• Make Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land.
• Sharpen the positioning of products that already have a story, repositioning them so they land with a new or shifting audience.
• Hold the thread across multiple launches in your area, surfacing a coherent narrative rather than a stack of individual product stories.

GTM strategy and execution

• Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.
• Ship directionally right launches fast. Comfortable making calls with 70% of the information and adjusting after, rather than waiting for perfect.
• Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey.
• Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.
• Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve. Get involved upstream and shape roadmaps through customer insight.

Team and craft

• Spend real time with customers and bring their POV into strategic conversations. Ground decisions in research and feedback rather than internal assumptions.
• Use AI tools to sharpen and accelerate your work, and contribute to a culture of peer learning on the PMM team around how we experiment with and adopt AI.

Qualifications

Required

• 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products.
• Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels.
• Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none.
• Experience building thematic campaigns across product areas, not just siloed launches.
• Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business.
• Experience conducting or directing customer research and translating findings into positioning.
• Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft.

Nice to have

• Familiarity with how independent retailers or small business owners make decisions and what earns their trust.
• Two-sided marketplace background, where brand and buyer motions are distinct but interdependent
• Background in STEM, management consulting, finance, or other quantitative fields.
• Experience in high-growth or scaling environments where PMM infrastructure was still being built.

Salary Range

New York: The pay range for this role is $148,000- $203,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.