About the Role

We're hiring an AVP, Provider Sales to own new logo, upsell and cross-sell, and retention for the Provider market across our Strategic and Growth selling motions. Together, those motions cover the midmarket, SMB, and start-up segments. You'll lead a team of 11 sellers and one sales leader, and you'll help shape and define how Definitive Healthcare grows in the Provider market.

Hospitals, health systems, and physician groups make complex decisions about what service lines to grow, what physicians to bring in network, and where to find the patients that need them the most. You'll have the opportunity help these providers ultimately impact patient lives with Definitive Healthcare data and analytics.

You'll own ARR growth and retention for Provider, reporting into the Head of Sales. You will partner closely with Marketing, Solutions and Analytics Consulting, Customer Experience, Sales Development, Product, and Finance.

What You’ll Do

You'll own results for the Provider market: strategy, bookings, team performance, and the executive relationships that drive growth and create customers for life.

• Set the Provider growth strategy. Define and deliver the go-to-market plan for the Strategic and Growth motions, driving predictable, sustained year-over-year ARR growth.
• Own the full customer lifecycle. Lead new logo acquisition, upsell and cross-sell, and retention across midmarket, SMB, and start-up accounts, with the goal of creating customers for life.
• Run sales management with rigor. Set priorities, inspect opportunities, coach discovery and deal strategy, and hold your team accountable for quota attainment, pipeline health, forecast accuracy, and customer outcomes.
• Build and develop the team. Recruit, hire, develop, and retain your sellers and your sales leader. Address weak performance, enforce standards, and build the bench so the Provider sales organization can scale.
• Work live deals. Join customer meetings, prepare sellers for executive conversations, and step into key deals and commercial decisions, including pricing guidance and contract approval.
• Own the revenue plan. Deliver on target while operating within pricing and discounting guardrails, with a clear view of the financial impact on Definitive Healthcare.
• Build executive relationships. Engage C-suite, strategy, marketing, and service line leaders at provider customers and serve as the executive sponsor on the largest strategic and at-risk accounts.
• Forecast with judgment. Deliver accurate forecasting and pipeline reporting to executive leadership, raise risks early, and represent Provider in executive-level business reviews.
• Align across the company. Partner with Marketing, Solutions and Analytics Consulting, Customer Experience, Sales Development, Product, and Finance on go-to-market priorities, investments, and trade-offs.
• Sell as one team. Partner with the other market sales leaders and Enterprise sales leadership so every market runs as one organization, with consistent systems, a shared methodology (Value Selling and Salesforce), and shared best practices.
• Bring the voice of the provider market. Carry customer, competitive, and market insight into the GTM strategy, the Product roadmap, and Marketing priorities.

What You'll Bring

You've led sales teams and sales leaders, sold data or analytics into healthcare providers, and know how provider buyers think.

• Experience selling data or analytics into healthcare providers (required), with deep expertise in the provider market, including hospitals, health systems, and physician groups, and a clear understanding of their buyers and priorities.
• 10+ years in SaaS or DaaS sales, including selling data or data-driven solutions, with a sustained record of building and scaling high-performing sales teams.
• Experience leading both sellers and sales leaders, and running new logo, upsell and cross-sell, and retention sales.
• Experience selling into midmarket, SMB, and start-up customers, and a clear sense of how those motions differ from enterprise selling.
• A proven record of exceeding revenue targets as a senior sales leader, with accountability for significant bookings and ARR growth.
• Strong executive presence, with experience engaging and negotiating with C-suite and senior strategy, marketing, and service line stakeholders.
• Skill in forecasting and pipeline governance, and sound commercial judgment on pricing, discounting, and contract structure.
• Financial acumen, including monitoring discount levels, margins, and sales at a product line.
• A record of building scalable sales processes, playbooks, and operating rhythms, and driving adoption of a sales methodology.
• The ability to bring customer, competitive, and provider industry trends into strategy and decisions.
• Willingness to travel about 40% to 50% of the time for customer meetings, quarterly business reviews (QBRs), and industry events.
• BA or BS degree; MBA a plus.

What great looks like

You love being in front of clients, and working deals alongside your sellers. Beyond the experience above, you bring:

• Leadership presence and urgency. Someone the team wants to follow, who sets clear priorities and turns direction into action.
• A passion for sellers and live deals. You enjoy working with reps, coaching discovery, and advancing opportunities, and your involvement makes sellers more capable and independently effective.
• Evidence of building productive teams. You've improved results across a sales organization, developed strong performers, and made difficult personnel decisions, when needed.
• Ownership of results and forecasting. You own bookings, pipeline quality, and forecast accuracy, raise risks early, and follow through on commitments.
• Success through change. You lead well in an evolving company, help sellers learn and sell a broader portfolio, and work through opportunity gaps with a solution oriented mindset while holding sales accountable for what it controls.

Compensation and Benefits

The base salary range for this position is $240,000 to $360,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. On-target earnings (OTE), including commission, are $400,000 to $600,000 per year. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications.

Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company's 401(k) plan with employer contribution.