Brand Supervisor (Global Markets)
Okx
Hong Kong
- Develop daily online media strategy (including but not limited to X), to boost engagement and brand visibility globally.
- Create, curate, and schedule compelling content that ties into trending discussions, audience behaviors, Web3 mentalities with OKX's messaging.
- Monitor online media channels, respond to audience interactions, track performance metrics, iterate strategies and report on ROI to refine content and campaign approaches.
- Work closely with marketing, product and other Web3 teams to align online media efforts with the company's broader goals.
- Bring fresh, creative ideas to the table during brainstorming sessions and cross- functional projects.
- Manage and handles administrative tasks for executive support, including but not limited to scheduling business meetings, organizing travel, planning and organizing events and logistics.
- Anticipate needs, handle confidential tasks with discretion.
- Bachelor's degree in Marketing, Communications, or a related field preferred.
- Experienced in cross-departmental stakeholder communication and management, with proficiency in Mandarin, Cantonese, and English (written and spoken).
- Proven ability to produce engaging social media content, with a knack for spotting trends and audience behaviors. Portfolio of successful campaigns will be a plus.
- Skill in crafting punchy tweets, threads, and creative briefs for visuals and videos that resonate with crypto-native audiences in global markets.
- Thrive under pressure, pivot strategies quickly, and deliver high-quality work in a fast-moving industry.
- Curious, creative, and unafraid to experiment. A self-starter who balances independence with teamwork.
- Sound understanding of crypto culture, trending topics, and audience psychology
- Ability to speak the language of Web3, Meme, or blockchain ecosystems.
- Experience in social media management, branding or digital marketing, preferably in tech/crypto/Web3.
- Experience using social analytics tools (e.g. Hoostuite, Sprout Social).
- Network within Web3 communities or influencers.
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