The role in a nutshell:

As the Field Marketing Manager for Asia, you will play a key role in driving regional growth across Southeast Asia (ASEAN) markets. You will own and execute the regional field marketing strategy, partnering closely with Regional Directors, Sales, BDRs, Partnerships, SEs, and the wider APJ Marketing team to build pipeline, accelerate deal velocity, and strengthen Chainguard's market presence.

This role combines strategic planning with hands-on execution and offers strong opportunities for growth and registered leadership as the business scales.

What You'll Do:

Own Regional Demand & Pipeline Growth

• Develop and execute integrated quarterly marketing plans aligned to Asia pipeline across key markets including Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam
• Drive full-funnel demand generation across priority accounts and key market segments
• Align marketing initiatives closely with regional sales priorities and account strategies

Execute High-Impact Programs

• Deliver a mix of field marketing programs including executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations
• Localize and amplify global campaigns to resonate with regional audiences including security leaders, platform engineers, and DevOps teams
• Leverage digital marketing and ABM strategies to increase engagement and pipeline impact

Drive Strategic Account Engagement

• Partner with Sales teams to identify and activate Tier 1 and strategic accounts
• Build targeted, multi-touch campaigns that support complex enterprise buying journeys
• Create personalised engagement strategies that help accelerate opportunities through the funnel

Strengthen Sales & Marketing Alignment

• Act as a trusted marketing partner to Regional Director, Sales teams, and BDRs
• Align on GTM priorities, territory planning, and campaign execution
• Support Sales with messaging, programs, and tools that improve conversion and pipeline velocity

Expand Partner Marketing

• Collaborate with cloud, channel, and technology partners to co-create and execute joint campaigns
• Work closely with Partner Sales to build scalable GTM partnership opportunities across Asia
• Increase regional reach through strategic alliances and ecosystem engagement

Contribute to APJ Strategy

• Support pan-APJ campaigns, events, and strategic initiatives
• Share regional insights and market feedback to help refine messaging, positioning, and campaign effectiveness across APJ

Measure, Optimize & Scale

• Track and analyse pipeline contribution, engagement, and ROI metrics
• Use performance insights to continuously optimise programs and investment decisions
• Build scalable processes and frameworks to support regional growth

What We're Looking For:

• 6+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (security, cloud, or developer tools preferred)
• Experience developing and executing regional marketing programs across Asia markets
• Strong collaboration skills with Sales, SDR/BDR, Partnerships, and cross-functional teams to drive measurable pipeline outcomes
• Understanding of the cloud-native, DevSecOps, or software supply chain security landscape is highly desirable
• Data-driven mindset with experience using marketing metrics, attribution, and insights to guide strategy and optimisation
• Excellent communication and stakeholder management skills, with the ability to influence across multiple levels of the organisation
• A builder mentality with the ability to operate effectively in a fast-paced, high-growth environment
• Based in Singapore but Willingness to travel approximately 20-25% across the region for events, partner engagement, and team collaboration