The Role:

What You’ll Do:

• Own the plan: split monthly budget across Google (non-brand and brand), Meta, Bing, TikTok, programmatic, affiliates, and influencers, and across 30+ countries, based on where marginal ROAS is highest. Each month, defend the plan against what actually happened
• Run channels hands-on and through agencies: Search, Performance Max and AI Max, Meta Advantage+ and value-based campaigns, app campaigns, and programmatic partners. Know when to scale, cap, or cut
• Hold affiliates and partners accountable: find low-quality and incentivised traffic at the sub-publisher level, for example a source whose users pay for a trial within minutes but never create a project. Reverse bad payouts, and design commission structures that pay for real usage and renewals, not trial sign-ups
• Measure on revenue, not on platform reports: judge every channel on day-0, day-7, and day-30 revenue per signup, payback period, and repeat purchasing, from our own data. Know where ad platforms over-count, and why
• Keep the tracking healthy: own server-side conversion setup (Meta CAPI, Google enhanced and offline conversions), the conversion values sent for value-based bidding, and UTM and attribution standards. Notice quickly when an event breaks
• Work with product and pricing: paywall, trial, pricing, and top-up offer changes move ROAS as much as bids do. Partner with Growth Product to read those changes by country and channel, and to tell traffic-quality problems apart from product problems
• Run a creative and landing-page testing programme by market and language, including localised and creator-led ads
• Build and lead the team: channel managers, analysts, and agencies

What We’re Looking For:

• 7+ years in performance marketing, including 3+ years owning a budget of $1M+ a month across several channels and countries
• Hands-on depth in Google Ads and Meta Ads: account structure, bidding strategies (tCPA, tROAS, value-based), budget pacing, and recognising when automated campaigns are buying cheap, low-intent traffic
• Comfortable judging growth on LTV and ROAS in a subscription or usage-based business, including how free trials, discounts, and repeat purchases change what a “conversion” is worth
• Strong SQL: you can query a warehouse such as BigQuery yourself to build cohorts, break down a change by country and channel, and check what the platforms report
• Has managed affiliates or performance networks at scale (Impact, PartnerStack, or similar), including detecting fraud and incentivised traffic and enforcing payout terms
• Solid grasp of attribution and measurement: server-side conversions, UTM hygiene, gaps between ad-platform and internal numbers, and designing holdout or geo tests
• Can explain a drop: when a metric moves, you separate traffic mix from product change from tracking error before acting, and you write it up clearly for leadership
• Has led people and agencies and is comfortable setting their targets and holding them to them

• Has worked on a product-led AI, developer-tool, or SaaS product whose users discover it through search
• Has run localised acquisition in Europe (Italy, France, Germany, Spain) and/or high-volume, low-price markets (India, Brazil, Indonesia), including local payment and pricing differences
• Python or notebook skills for budget-allocation models, response curves, or marketing mix modelling (MMM)
• Has used newer channels: ChatGPT and AI-search ads, Reddit, YouTube, programmatic (StackAdapt, The Trade Desk), connected TV
• Has run influencer and creator programmes measured on revenue, not reach
• Has worked closely with product and pricing teams on paywall, trial, and offer experiments
• Has built a performance marketing function from scratch at a fast-growing startup

Why Join Us:

• Work at the frontier of agentic AI, helping real users experience the next generation of computing
• Collaborate with a small, fast, and deeply technical team obsessed with product and growth
• Shape a new paradigm where software builds itself from human intent
• Competitive compensation, equity, and real ownership of the growth function

Benefits and Perks:

1. Daily Meals: Lunch and Dinner provided
2. Family Insurance: 5 Lakhs worth of coverage for you and your family
3. Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
4. Flexible Working Hours: Work arrangements that fit your life and commitments