Role: Influencer Marketing & Social Content Lead

Location: Mumbai, India

About the role:

We're hiring a hands-on lead to own influencer marketing and social content end-to-end including agency briefing and co-ordination to find the right creators, mediating IF closure process including negotiations between agencies and HUL media team, influencer script closures and execution, video feedback loop closures, to running the skincare brand’s social handles as a genuine community rather than a broadcast channel with our social agency.

For a premium, dermatologist-co-created skincare brand built on patented technology and clinically proven, time-bound results. competing on real efficacy in a category that mostly competes on packaging and influencer noise which means our marketing has to work harder to make trust and proof feel exciting, not clinical and boring.

What you will be doing:

• Agency briefing – basis focus SKUs, geos and job to be done
• Influencer sourcing & selection — build and maintain a scored pipeline of creators (macro, micro, nano and dermat/derma-adjacent) using clear criteria (geo/specialization fit, cost-per-reach, engagement rate, believability, audience skew, content quality etc.)
• Agency negotiation and plan closures — managing the negotiation process between IF agencies and HUL media teams and ensuring timely plan closures
• IF Execution – Leading script, concept closures, product deliveries, timely shoot and video editing and video feedback loop closures
• IF Post Eval – Collating campaign data and presenting monthly campaign analysis to identify what’s working and what’s not working
• Content calendar & organic social — Co-ordinate and plan with our social agency to run the brand's Instagram and other handles (YT, LinkedIn, Medium, Quora): driving expert authority and engagement, community building
• On-ground events — Lead planning and execution for any on-ground events planned by the brand.

What you need to be great in this role:

• 2–5 years in influencer marketing, social/content strategy
• D2C, beauty/personal care experience strongly preferred
• A sharp eye for what makes content feel real vs. scripted — you can tell why a hook isn't working, not just that it isn't
• Comfortable writing scripts and hooks yourself, not only briefing others to write them
• Fluency with performance metrics (CPR, ER, ROAS, CAC) and broader understanding of interlinkage between content and business
• High ownership and accountability
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 18826

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