Senior Director of Social Demand Generation (Healthcare SaaS) Position Overview Adit is looking for a high-impact, growth-obsessed social demand generation leader to build and scale one of the company’s most successful lead-generation engines. This is not a traditional social media manager role. We are looking for the "Michael Jordan" of social demand generation, someone who deeply understands how to create influence, conversations, trust, and pipeline inside niche professional communities. The role has a direct impact on pipeline generation, demos booked, revenue growth, and brand authority. Scope of the Role Orthodontics Optometry Additional healthcare verticals over time Demand Generation Focus Areas Facebook Community-based marketing Social influence Educational content Content strategy using key opinion leaders (KOL) Webinar and podcast strategy Social-first storytelling Influencer/community relationships Conversion-focused social campaigns Cross-Functional Collaboration Marketing team Business development team Social media team Leadership team Core Responsibilities Community-Led Demand Generation Own and scale Adit’s social/community demand generation strategy. Drive qualified leads and booked demos through healthcare communities. Build scalable engagement systems inside Facebook groups, forums, and niche online communities. Identify and expand into new high-performing healthcare communities. Develop engagement playbooks that increase visibility, trust, and conversion. Create systems for posting, commenting, nurturing, and relationship building. Create compelling social-first content designed to educate, engage and convert healthcare practices. Facebook Instagram TikTok LinkedIn YouTube Shorts/Reels Partner with design/video teams to create high-performing creative assets. Turn customer stories, Case Studies, ROI metrics, and product insights into social proof. Create content that feels native to each platform/community. Leverage influencer & KOL partnerships: develop KOL partnership strategies across dental, ortho, optometry, and chiropractic; coordinate co-branded webinars, podcasts, interviews, and educational content; source & activate customer advocates; launch and scale webinar strategies that generate pipeline; partner with Business Development leadership on educational and conversion-focused events; help coordinate podcast appearances and thought leadership opportunities. Track performance metrics across communities and campaigns. Optimize content and engagement strategies based on lead generation, revenue influenced, identifying top performing messaging and replicating across verticals. Work closely with Business Development, sales, marketing, and customer success: ensure strong alignment between social engagement and outbound/inbound follow-up; partner with internal sales teams to maximize conversion from social-generated leads. Ideal Candidate Profile Must-Haves 5+ years in social demand generation, community marketing, growth marketing, influencer marketing, or pipeline generation. Proven experience generating measurable pipeline/revenue from social or online communities. Deep understanding of Facebook Groups and community-led growth. Strong copywriting and social storytelling skills. Experience creating conversion-oriented content. Strong understanding of engagement psychology and trust-building. Data-driven mindset with strong analytical skills. Experience collaborating cross-functionally with sales and marketing teams. Exceptional communication and relationship-building skills. Entrepreneurial mindset with strong ownership mentality. Huge Pluses Dental industry experience. Optometry experience. Chiropractic experience. Personal brand or creator background. Experience scaling online communities. What Success Looks Like Within the first 6–12 months, this person should increase demos generated from social communities. Expand Adit into additional healthcare vertical communities. Launch scalable influencer/KOL programs. Build repeatable social engagement systems to increase overall brand exposure. Increase community engagement and brand authority. Improve social-sourced conversion rates. Create a measurable pipeline contribution from social demand generation. Compensation Structure Performance bonus tied to pipeline/demos/revenue Equity or long-term incentive opportunity High visibility role with executive access #J-18808-Ljbffr